What is Visibility in CSA and LSPA Networks?
Visibility means helping people clearly see who you are, what you do, and why it matters. It starts with telling your story in a simple, human way: how your network works, who is involved, and what kind of food system you are building. It also means showing your impact, from supporting farmers and local food to strengthening solidarity, and participation. Visibility is also about communicating your values openly, so members and partners understand the principles behind your work. Finally, it means reaching beyond your immediate circle: connecting with members, allies, decision-makers, and wider publics.
During the course of the ViVid Project, we colleted practical visibility resources you can use right away.
You will find two training modules to help strengthen communication skills and digital confidence, in two main areas:
- Online tools:
This module explores how digital communication can help CSA groups become more resilient and support the growth of the wider movement. It introduces core online visibility tools, including marketing, digital dissemination, social media, and newsletters or email communication, with practical guidance that groups can adapt to their own needs. - Offline tools (Community Visibility):
This module focuses on the face-to-face and public dimensions of visibility that help CSA groups build trust, strengthen relationships, and grow their communities. It covers in-person events and relations with the press, showing how offline communication can reinforce resilience, credibility, and the long-term development of the movement.
You will also find a Digital Media Guide, a multimedia toolkit that networks can return to whenever they need support with communication, outreach, or digital presence. Inside, users will find editable templates, various tools that help to improve their social media presence, and Visual Identity Support resources. Together, these tools help LSPA networks communicate more consistently, build confidence online, and present their work in ways that are accessible and engaging. Rather than offering theory alone, this section is meant to support real use: helping groups strengthen their public presence, share their values, and make their activities easier to recognise, understand, and support.
These resources will soon be available in French, Spanish, Czech, German,and Italian, check them out!
ViVid – Apprendre, entraîner et former vers les 3 V des réseaux alimentaires citoyens: Viabilité, Visibilité, Vivabilité
ViVid – Learning, coaching and training towards the 3 V’s of citizen food networks: Viability, Visibility and LiVeability
Erasmus project: 2023-1-FR01-KA220-ADU-000165801
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.